As with most countries, domestic tourists are by far the largest market segment. The biggest movement of domestic tourists is during the annual Eid ul-Fitr, locally known as "lebaran". During this period, which is a two-week holiday after the month of fasting during Ramadan, many city-dwelling Muslim Indonesians visit relatives in their home towns. Intercity traffic is at its peak and often an additional surcharge is applied during this time.
Over the five years up to 2006, attention has been focused on generating more domestic tourism. Competition amongst budget airlines has increased the number of domestic air travellers throughout the country. Recently, the Ministry of Labour legislated to create long weekends by combining public holidays that fall close to weekends, except in the case of important religious holidays. During these long weekends, most hotels in popular destinations are fully booked.
Since 2000, on average, there have been five million foreign tourists each year, who spend an average of US$100 per day (see table). With an average visit duration of 9–12 days, Indonesia gains US$4.6 billion of foreign exchange income annually. This makes tourism Indonesia's third most important non-oil–gas source of foreign revenue, after timber and textile products.
Three quarters of Indonesia's visitors come from the Asia-Pacific region, with Singapore, Malaysia, Australia, Japan and South Korea among the top five countries of origin. The United Kingdom, France, Germany and the Netherlands are the largest sources of European visitors.[7] Although Dutch visitors are at least in part keen to explore the historical relationships, many European visitors are seeking the tropical weather at the beaches in Bali.
Around 57% of all visitors are traveling to Indonesia for holiday, while 38% for business purposes.
In 2005, tourism accounted for 7% of job opportunities and 5% of Indonesian GDP
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